The business of women in sport and sporting goods

Women are reclaiming sports and the business surrounding it — from league revenues and female athlete deals to the founders, investors, and executives reshaping the sporting goods industry. It is their game, and we follow the money.

IN THE SPOTLIGHT

cover analysis women football

Women’s football: state of play

2026-03-15T15:32:00+00:00By

196 million fans. €500m revenue. 75% of clubs without a kit sponsor. The white space in women’s football is larger than the industry thinks.

Gertje_Klack_portrait

Soqa’s founder on closing the female football product gap

2026-03-06T14:54:00+00:00By

German start-up Soqa is building female-first football products the big brands won’t. Founder Gertje Klack explains the gap, and the strategy to close it.