Avril Lavigne is signing a line of clothing for Lotto under a new two-year contract. The line will only be sold by Li Ning, Lotto's partner in China, where the Canadian singer is going to make a series of appearances this year.
German brand chose New York streets over stadium launches to unveil kits for five African nations and six others ahead of this summer’s World Cup.
The Italian brand pairs its first Naples store with a short film tracing 40 years of community ties to the city’s Resina vintage market.
UEFA’s commercial arm has launched a formal tender for the Champions League match ball from 2027–28, with Puma and Nike among the potential challengers to Adidas.
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