Backcountry.com, a leading U.S. online outdoor retailer, has been acquired by TSG Consumer Partners, an investment firm specializing in the branded consumer market. The deal was sealed with the previous owner, Liberty Interactive Corporation, at an undisclosed price. TSG said it would help the online retailer with the famous goat logo to move into related categories and international markets, while supporting its marketing efforts. Jim Holland, Backcountry's founder, retains a stake in the company. Established in Utah in 1996, Backcountry has expanded to run several other online retail concepts and websites specializing in cycling and motor sports. It moved into the European market with the acquisition of Bergfreunde.de two years ago, leading to expansion into the U.K., Scandinavia and the Netherlands. More in The Outdoor Industry Compass.

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