Baozun acquires intellectual property rights to Hunter for China, Southeast Asia distribution

By 2023-08-28T14:57:00

Hunter Boots Logo

Authentic Brands Group (Authentic) has announced a partnership with Baozun Inc. for the British heritage brand Hunter, famous for its iconic Wellington boots. Through Authentic’s newly formed subsidiary ABG Hunter LLC, Baozun and Authentic are entering into a joint venture for the brand in Greater China and Southeast Asia, under ...

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