Barcelona has reportedly been picked as the first European destination for the Nike Live retail concept. Already inaugurated in Los Angeles, Nike Live is a concept that combines digital features with a unique physical environment. Europa Press reports that the Barcelona store will be located in a dedicated sports store run by El Corte Inglés at the Portal del Angel, probably in the second half of 2019. The concept is to be implemented in the 12 cities that Nike has earmarked as key locations for its development strategy, meant to account for more than 80 percent of its growth by 2020. Five of them are in Europe, from London to Paris, Berlin, Milan and Barcelona. The others are New York, Shanghai, Beijing, Los Angeles, Mexico City, Seoul and Tokyo, where Nike Live is set to open in the spring. Nike is already stepping up its retail presence in Spain with the planned opening of a flagship store in Madrid, in El Corte Inglés at the Puerta del Sol.

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