Barry Mellis has been appointed general manager of Asics South Africa, taking the place of Brian Kerby, and as general manager of Asics EMEA. Mellis had been serving as managing director of the brand for the U.K. and Ireland since 2011, but this position was eliminated late last year along with those of other country managers in Europe (see SGI Europe Vol. 28 N° 34+35 of Nov. 15, 2017). Born in Scotland, Mellis spent 19 years with Adidas in the U.K., working his way up to head of sales. He then joined New Balance in 2004 as U.K. country manager and became afterwards EMEA sales director. Just before joining Asics in 2011, he spent nearly three years as general manager of Intersport U.K.