According to the Spanish trade magazine CMDsport, Base Detall Sport will be “doing without” its general director of five years, Alex Cucurull, so as to “follow through on” and even expedite the strategic plan developed by its board of directors in consultation with the company’s management and commissions as well as a group of experts. A letter from the Spanish buying group’s president, Francisco Torrejón, acknowledges Cucurull’s contributions and states that the board gave the matter “deep” consideration, even as it seeks a “new impulse and strategic leadership.” The plan calls for verticalization, digitalization, expanded e-commerce and growth in areas with the potential to support it, notably in the market served by the Wanna Sneakers banner. Ideally, Base Detall will be opening 20 new stores this year, but the Covid-19 crisis could stall demand. The board has pledged to adjust its course accordingly, pointing out the group’s solid ties with its suppliers. Most of Base Detall’s and Wanna Sneaker’s store employees have been temporarily laid off, but Torrejón says that in time “they will once again be the first bastion” of the strategic plan.

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