Base, the Spanish voluntary group, has opened the first store in a Spanish airport. Called Base Bazar Sport, it takes up 300 square meters of space in the airport of Grand Canaria, one of the Canary Islands.
The world’s largest fashion retailer grew net sales 3.2% to €39.9bn; early FY2026 trading running at 9% constant-currency growth.
Decathlon worked with London agency AMV BBDO and a 9-year-old on a new European campaign built around the emotional power of sporting firsts.
Swedish sports fashion brand targets new lifestyle categories in Sweden and Belgium, with total retail value estimated up to SEK 300m over three years.
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