Based on a survey of more than 2,500 top managers conducted by the Boston Consulting Group (BCG), Adidas is regarded as the 10th most innovative company in the world. Alphabet, parent company of Google, ranked first, followed by Amazon, Apple, Microsoft, Samsung, Netflix, IBM, Facebook and Tesla. Adidas 10th place this year is up from 35th in 2018. The company’s higher ranking can be attributed to an increasing number of successful new product launches, such as the Adidas Nite Jogger shoe. BCG draws attention to the increasing importance and relevance of artificial intelligence and internet sales platforms as drivers of innovation.

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