Basketball Revolution, which Fútbol Emotion acquired in March, is now rebranding as Basketball Emotion starting Dec. 1. Alongside the rebranding, the chain will be opening its first Basketball Revolution store, also on Dec. 1. The new 600-sqm store will be located at the MegaPark shopping mall in San Sebastian de los Reyes, near Madrid. The store will be equipped with digital screens, other tech devices, and a basketball court, and it will sell a large selection of NBA and Jordan brand products. Basketball Emotion boasts José Manel Calderón, a former player of the Spanish basketball team, as a partner and ambassador.

Topics