Bic Sport is taking over the global rights for SIC Maui, the stand-up paddle sports brand of Flow Sports. The word SIC stands for Sandwich Island Composites. Bic will give the brand a premium performance positioning, ensuring its distribution in more than 90 countries. Bic Sport is already a major player in the SUP market. Bic's latest financial report says that its Bic Sport division recorded a double-digit decline in its sales on a currency-neutral basis during 2016, due in particular to an increasingly competitive environment in the U.S..

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