Björn Borg has signed an agreement to acquire Baseline Group, the current distributor of Björn Borg products in the Benelux. The Benelux region is the largest market for the Swedish brand, ahead of Sweden, accounting for 26 percent of the total brand sales in 2015. Baseline Group had a turnover for the Björn Borg brand of around €23.3 million in 2015. Consolidating Baseline Group into the Björn Borg Group is estimated to increase the group's annual sales by around SEK 100 million (€10.2m-$10.7m). Björn Borg Group's sales amounted to around SEK 574 million (€58.6m-$61.1m) in 2015. According to the share purchase agreement, the acquisition will be completed on Jan. 2, 2017. Björn Borg products are sold in around twenty countries, of which Sweden and the Netherlands are the largest. Björn Borg has been listed on Nasdaq Stockholm since 2007.

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