Björn Borg has signed an agreement to acquire Baseline Group,...

2016-12-26T00:00:00

Björn Borg has signed an agreement to acquire Baseline Group, the current distributor of Björn Borg products in the Benelux. The Benelux region is the largest market for the Swedish brand, ahead of Sweden, accounting for 26 percent of the total brand sales in 2015. Baseline Group had a turnover ...

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