Björn Borg says it is gearing up to set foot in China this year as it reports a 10 percent increase in net profit to 100.2 million Swedish kronor (€11.4m-$14.5m) for 2011 on flat sales of SEK 536.5 million (€61.1m-$80.2m). The apparel company, named after the famous Swedish tennis player, enjoyed a positive momentum in the fourth quarter, with sales rising by 6 percent to SEK 123.1 million (€14.0m-$18.4m) and profits nearly tripling to SEK 49 million (€5.6m-$7.3m), compared with the same period a year earlier.
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