Blaise Rosenthal, a former professional snowboarder, has been named Artec’s creative director. He will be supported by a dedicated team of professional freestyle riders to ensure high media exposure. The Artec pro team includes Gabe Taylor, Nima Jalali, Laura Hadar, Jake Devine, Gus Engle and Johnny Miller. Before joining the Artec Project, Rosenthal was involved in the creation of Millennium 4 (M4), another sub-brand of Elan, and collaborated with snowboarding peers in discussing ideas about snowboarding to advance the design and manufacture of snowboards.

Topics