Blue Tomato enters Italian market

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Boardsports and lifestyle specialist Blue Tomato, part of U.S. company Zumiez since 2012, has opened its first store in Italy. The omnichannel chain opened a 250-sqm store last week on Via Paolo Oss-Mazzurana in the historic center of Trento. Blue Tomato, founded in 1988 by former Austrian European snowboarding champion ...

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