Blue Tomato, the European boardsports and lifestyle retail chain, has been partnering for many years with Protect Our Winters (POW), the global environmental protection organization established around 15 years ago by the U.S. pro snowboarder Jeremy Jones. Blue Tomato has expanded the cooperation by becoming the official merchandise partner of POW Europe, hosting its products on its own website and offering them in its own stores. When POW products are purchased through the POW online store of Blue Tomato or in one of its 65-odd stores across Europe, 95 percent of the net proceeds will go to POW, which advocates environmentally friendly policies, sustainable transportation infrastructure, a shift away from fossil fuels and clear leadership on the path to carbon-neutral energy supplies by governments and businesses. Blue Tomato will promote and deliver all the POW products in Europe. The partnership is based on “the common interest in actively counteracting climate change and thus giving winter sports a secure future.”

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