Blue Tomato, the Austrian-based action sports retailer owned by Zumiez, opened its first store in Switzerland. Managed by Danijel Susic, is located in Zurich and covers 530 sqm on two floors, offering products from the snowboard, skateboard and surf segments as well as streetwear, shoes and accessories. Blue Tomato now has 29 physical stores in Germany, Austria and Switzerland, 13 of them in Austria and 15 in Germany as well as its new store in Zurich. The retailer's online store is available in 14 languages and gets about 90,000 visitors per day.