Bluestar Alliance, the new owner of Hurley, is moving quickly to turn Nike's former action sports brand into a licensed operation. According to ShopEatSurf, it has signed contracts for the U.S. with companies specializing in men's clothing, women's clothing and swimwear. The licensees will rehire some or all of Hurley's 175 employees. Hurley had annual sales of $250 million, representing 0.6 percent of the Nike group's turnover. When Nike bought it in 2002, it had sales of about $70 million, or 0.7 percent of group revenues.

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