BM Sportech will handle the distribution of Adidas' textile and footwear offerings for pádel, the Spanish version of tennis, from the spring/summer 2017 season. BM Sportech is already the Spanish distributor of Prince and K-Swiss.
Schwarz Group extends UEFA deal through 2030 while adding grassroots nutrition and circular economy mandates to its sponsorship portfolio.
Swedish sports fashion brand targets new lifestyle categories in Sweden and Belgium, with total retail value estimated up to SEK 300m over three years.
The Italian brand pairs its first Naples store with a short film tracing 40 years of community ties to the city’s Resina vintage market.
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