Boa launches new marketing campaign aimed directly at end consumers

2022-05-10T07:41:00

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Boa Technology, the maker of the Boa Fit System, is launching a new global brand campaign that targets consumers more directly than before. The campaign uses professional athletes in the brand’s key segments – snowboarders, road cyclists, trail runners, downhill mountain bikers, climbers and backcountry skiers – to ask consumers ...

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