Boardriders has promoted Andrew Henry to head of retail in Europe, the Middle East and Africa (EMEA) for all its brands – Quiksilver, Boardriders, Element, Roxy, RVCA and DC Shoes. Henry is now in charge of 13 Boardriders stores, the 35 European outlets, and several stores and concessions for the individual brands. There are plans to open more stores in the coming years.
Henry has been with the company for 15 years, starting as a store manager for Quiksilver in London and climbing through the retail team. In 2014 he became merchandising director at Quiksilver, first for EMEA and then worldwide, with oversight for product development and design.
The previous head of retail, serving for the past two years, was Emilie Souvras, who is now devoting all her time to the women’s sportswear brand Roxy as global general manager.
