Bob Mignogna is joining the International Surfing Association as its first director general. He used to be vice president of operations for the boardsports publications of ASG, and is a founding adviser of the Surf Industry Manufacturers’ Association. He now runs his own consultancy, focusing on the surfing and skate industries. Mignogna will report to the ISA’s president, Fernando Aguerre, as he runs day-to-day operations of the organization.