Bogner is for sale, according to Reuters. Confirming long-standing speculation, the news agency reports that Willy Bogner, president and controlling shareholder of the German family-owned company, has mandated Goldman Sachs to find a new owner, possibly an institutional investor. He is proposing a valuation of around €250 million, close to one year of sales including licenses. Willy Bogner, a former ski champion, took over the company from his father in 1977. He is 72 years old and has no heirs interested in the business. His wife Sônia is 63. Their son Bernhard died in 2005 and their daughter Florinda is involved in a totally different domain.

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