Bogner, the German luxury sports brand, has expanded into China, where it has opened its first franchise space. The store is located in the Thaiwoo ski resort, northwest of Beijing and a three-hour drive from China's capital city. The shop will be open seven days a week. Thaiwoo will play an important role in the 2022 Winter Olympics in Beijing. Bogner has currently 19 directly operated stores, 33 franchise stores and more than 6,500 retail partners in more than 50 countries, as well as franchise partners in about 100 markets across Asia and the Pacific Region.

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