The Bollé Brands Group has hired new executives for its marketing, business, e-commerce and corporate social responsibility departments to support a plan to strengthen both its digital and local presence, to raise awareness of all the group’s brands - Bollé, Cébé, Spy+ and Serengeti - and to strengthen its socially responsible investment policy.
Sandie Tourondel, formerly racing communication & PR manager at the Rossignol Group, has joined the Bollé group as global brands visibility manager. Her main task is to improve the international visibility of the four brands, working with the marketing, digital, product and sales teams. Already at the beginning of the summer, the group had launched the Bollé Brands Insider, an internet platform designed to intensify the direct dialog with the end customer in the future.
Following the European launch of the Bollé and Serengeti e-commerce websites in the autumn of 2020, the company’s digital teams added further developments last spring, including the SpyOptic.eu webshops for Europe and Bollé and Serengeti for the U.S., virtual try-ons for Bollé as well as the introduction of B2B pre-order features. In October, the group will launch the European Cébé e-commerce website.
Under the responsibility of Pierre Burgelin, formerly director of international sales and prescription program at Julbo, as director of the RX business unit, the launch of a web store for prescription eyewear, scheduled for the end of the year, will enable the company’s optical partners to offer all proprietary and exclusive collections and technologies tailored to the wearer’s prescription.
In July, Quentin Chapelain was hired as the company’s ESG manager, tasked with defining and coordinating the group’s environmental and social responsibility strategy. He has joined Bollé from Air Liquide, where he was project manager for carbon neutrality.
On the sales side, the group has welcomed Jeremy Howard as sales director for the U.K. and Ireland. He worked most recently at Luxottica as an e-commerce key account manager.
