To support the growth of its brands, Bollé Brands is restructuring its sales divisions in Germany/Austria. Previously also overseen by Thilo Schmidt-Arras, who has been promoted to head of sales sport, the newly created position of head of sales optical for both countries has been assigned to Sören Schrader. He will represent the lifestyle, sports and fashion sunglasses of the Bollé, Serengeti and Spy+ brands as well as the new prescription lines of the Serengeti and Bollé brands to opticians and manage the field sales force. Schmidt-Arras will thus focus exclusively on the sports sector in Germany/Austria in the future.
Schrader brings many years of expertise in both the luxury and optical industries. His previous roles have included sales responsibility at well-known large groups such as Esteé Lauder and LVMH as well as EssilorLuxottica, for which he most recently worked as a field account manager for 12 years.
