Born Living Yoga is targeting €25 million in revenues and is planning to rely on international growth as a driving force behind the plan. The Madrid-based activewear and athleisure label generated €18 million in revenues in 2023. In an interview with FashionNetwork.com, co-founders Alvaro Roca and Arianne Puig explained that Spain is still the company’s primary market, but countries where the athleisure concept is more mature and established will increasingly be targeted.
France is currently the brand’s second-largest market after Spain, followed by Germany at the third spot. Born Living Yoga is also available across Portugal, Andorra, the UK, and the Benelux region. Italy is a target for 2025, the brand’s co-founders revealed in the interview. International plans also include the opening of a flagship store in Paris in 2025, as well as the launch of a “worldwide” version of its online store, which is currently available in Europe and Mexico, FashionNetwork.com reports.
Born Living Yoga was founded in 2017 as an online-focused brand. Currently, e-commerce accounts for 30 percent of its revenues, while 35 percent comes from marketplaces, 27 percent from multi-brand channels, and 8 percent from retail. The company has a workforce of 40 people.
