Boss is making further strides in the world of tennis, announcing two new ambassadors, Noma Noha Akugue and Ella Seidel. According to the German fashion brand, Akugue and Seidel have already established themselves as players worth watching more closely. Just in time for the Australian Open, the two German tennis players will be competing in special attire designed by Boss.
Both athletes will wear outfits consumers can purchase in the second half of 2024. This move is part of the brand’s strategy to expand in the womenswear market and offer consumers apparel for all occasions. As such, Boss is launching its first tennis capsule for women.
On the occasion of the Australian Open, Boss will also open pop-up stores in Sydney selling tennis-related merchandise.
