Allbirds launched three wool sneaker styles that it claims to be fully waterproof.
“We wanted to redefine what waterproof shoes could be, with an Allbirds twist. While most waterproof shoes lean utilitarian and technical, we believe that by looking to natural materials like wool, we can bring something new and exciting to this space,” said Adrian Nyman, the brand’s Chief Design Officer.
The collection achieved a waterproof finish without the use of harmful waterproofing agents commonly used in fashion: PFAS or “forever chemicals,” according to Allbirds.
”These synthetic chemicals are lauded for their water- and stain-repellent properties, but are proven to persist in the environment and in our bodies, accumulating over time and posing a range of health and environmental risks. Instead, Allbirds’ waterproof shoes rely on material treatments and clever construction to ensure feet stay fully dry,” it added.
Allbirds Runner waterproof with Merino wool and C-Zero DWR
Each upper is crafted with Merino wool and treated with a C-Zero DWR (Durable Water Repellent). ”When applied to textiles, this PFAS-free treatment causes water to bead up and roll off, rather than soaking into the fabric. A breathable waterproof membrane is carefully placed between the upper material and interior lining, creating a robust barrier that prevents water from reaching your feet even in the wettest conditions. Recycled polyester rands are added to “splash zone” areas like the toe and heel, lending extra durability. A natural rubber blend outsole delivers top-notch traction, whether you’re puddle jumping or stepping out to soaked sidewalks,” the brand explained.
The midsole is made with Allbirds’ signature sugarcane-based SweetFoam, while the dual-density Featherbed insole uses cushioned memory foam, paired with the brand’s wool-blend topcloth. A wool blend collar and tongue lining surround the foot with a snug, plush feel from all side, it noted.
The new assortment includes three silhouettes: The Wool Runner NZ Waterproof, retailing at $150 a pair, Wool Runner NZ Mid Waterproof, priced at $160, and Wool Cruiser Waterproof, retailing at $140. The waterproof collection is available online and in-stores from Sept. 30.
This story was published first at our sister publication Shoe Intelligence.
