Brands

Atomic enters apparel market to expand long-term brand strategy

By 2025-11-07T07:30:00

Atomic Revent 2L Insulated Pant in Basalt, women’s ski pant with PrimaLoft® Eco.

Source: Atomic

Austrian ski brand Atomic will enter the alpine apparel market in winter 2025/26, marking its largest portfolio expansion in decades as the company aims to build a comprehensive winter lifestyle brand beyond equipment.

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