Susa Schreiner
- Article
The retail model of the future: From provider to ‘life enricher’
Retail expert Frank Rehme on the future of brick-and-mortar sports retail, what it has to do with Thermomix, why salespeople should become life enrichers and the role of gamification in stores.
- Article
A look at sports retail’s future in the German-speaking region
The five drivers shaping the future of sports retail are: hybrid distribution, outdoor (sports) tourism, personalization, expert knowledge and health. Or so our reporter Susa Schreiner has found speaking to several experts and data-mining various statistics.
- Article
The retail model of the future: From provider to ‘life enricher’
Retail expert Frank Rehme on the future of brick-and-mortar sports retail, what it has to do with Thermomix, why salespeople should become life enrichers and the role of gamification in stores.