Atomic launches skiwear line

Atomic, renowned for its high-performance ski equipment, is expanding into ski apparel with the launch of its Backland and Revent All-Mountain collections for the 2024/25 season. The new line focuses on delivering both style and functionality, offering technical garments suited for various conditions.

With Janosch Bechtel appointed as Business Unit Director of Apparel & Gear, Atomic is committed to applying its expertise in skiing to develop innovative skiwear. Bechtel has over 15 years of experience in product management, with previous roles at Zalando and Red Bull, where he most recently served as Global Senior Product Line Manager for AlphaTauri. He leads the product strategy and development from the company’s headquarters in Altenmarkt, Austria.

Founded in 1955, Atomic is the world’s largest ski manufacturer and has built a legacy of pushing the boundaries of ski technology. With this new apparel line, Atomic aims to bring the same level of innovation and craftsmanship to the clothing market. ”Our skiwear is designed and developed by people who have a deep understanding of skiing and the possibilities of textile innovation,” commented Bechtel. ”With our experience in the mountains, we have developed garments that discerning skiers worldwide will love. We make skiwear for skiers, by skiers.”