Castore has announced a new multi-year deal with Everton. As the new official technical partner of the Premier League club, Castore will supply Everton high-performance playing, training and travel wear, starting from the 2024/25 season. The deal is understood to be worth two to three times more than the club’s partnership with former supplier Hummel, The Athletic has reported, a partnership that lasted for four years.
In addition, Castore has announced that it will become the first founding partner of the new Everton Stadium, which is set to open in the summer of 2025. This founding partner status will give Castore access to enhanced commercial opportunities and media rights at Everton’s new home once it opens next year.
Castore’s first Everton kit will be revealed and made available in store and online in July, with away and third kits following later in the summer. Like Hummel, Castore will work alongside Fanatics, Everton’s official retail partner, to continue to deliver official products to Everton fans.
Castore was founded in Wirral, UK, in 2016 by brothers and former athletes Tom and Phil Beahon. Andy Murray was among the early investors in the company. The tennis star is still a global brand ambassador.
