British athletic apparel retailer Gymshark has launched a new brand platform, dubbed “We Do Gym,” which is meant to reiterate its position as a gym brand first - not an athleisure or sports brand, the company explained. The We Do Gym webpage clearly states: “We’re not good at everything, we’re great at one thing…”. The new marketing platform debuted on June 18 and will be the foundation of all its marketing activities for the coming 12 months.
Gymshark, founded in 2012 in Birmingham, has customers in more than 230 countries and 900 employees.
