H&M Move and Recco collaborate for skiwear collection

H&M’s activewear label Move has partnered with Recco to integrate advanced Recco reflector technology into its latest ski collection, enhancing safety for winter sports enthusiasts. The new line, combining Scandinavian-inspired design and technical materials, enables wearers to be searchable by rescue teams if they encounter avalanches or become lost. This feature aligns with H&M Move’s goal to offer functional yet stylish activewear at accessible prices.

Mfon Boman, H&M Move’s Outdoor Product Manager, explained that the collection empowers skiers to explore with increased safety. Recco’s CEO Fredrik Steinwall highlighted that partnering with a global brand like H&M helps the company expand its mission to make people more searchable. Recco reflectors are widely used across the ski and outdoor industry, enhancing the rescue possibilities for skiers globally.