H&M Move, the activewear brand launched by fashion group H&M in August 2022, has unveiled a versatile activewear collection fronted by supermodel Irina Shayk. According to H&M, the new collection is “inspired by a stylish and sporty Parisian lifestyle.” From yoga sessions in the Jardin du Luxembourg to beach volleyball matches near the Eiffel Tower and fashion strolls through Le Marais, the new H&M Move collection is designed to embody chic comfort.
The campaign with Shayk emphasizes the fusion of fashion and sport by presenting clothing and accessories with fun and functional elements. The collection includes black SoftMove leggings, lightweight biker shorts, capri pants and floor-length leggings. The SoftMove technology offers a soft surface and seamless cuffs and is designed to feel like a second skin. Other items in the collection include functional yet chic items such as a kettle bottle, an inflatable fashion bag, an oversized red StormMove parka, a rhinestone bracelet that doubles as a wrist weight and DryMove running gloves.
The new women’s collection will be available in selected H&M stores and online from July 25.
