Macron, the team wear and sportswear brand headquartered in Bologna, Italy, has announced a series of new and renewed agreements with clubs across Europe.
Starting next season, Macron will be the new technical sponsor of FK Austria Wien, the most successful club in Austrian football history. Austria Wien was officially established in 1911, although its roots go back to the end of the 19th century as part of the then-Viennese cricket club. Austria Wien’s trophies include 24 Austrian Championships, among others. The club has never been relegated from the country’s top division. The new multi-year partnership will include the supply of technical sportswear to the first team, youth and women’s teams, and a line of exclusive merchandise for supporters.
In addition, Macron has announced a new partnership with Union Sportive du Littoral de Dunkerque (USL Dunkerque), a football club that competes in the French Ligue 2 BKT, France’s second division. This new partnership will also start next season. The Paris Ouest Macron Sports Hub will support the team. USL Dunkerque, formed in 1909, is closely linked with the port and industrial area it represents. In July 2023, the club was acquired by the Amissos Group.
Finally, Macron has announced the renewal of its partnership with Bulgarian club PFK Botev Plovdiv, which has existed since 2022. The club competes in Bulgaria’s top football league. With its 122 years of history, it is the oldest club in the country. The club recently celebrated the win of the Bulgarian Cup for the fourth time in its history.
