Washington DC-based Plezi Nutrition, a public benefit company co-founded by former First Lady Michelle Obama in 2023, has announced a partnership with Stephen and Ayesha Curry. As parents of four children and co-founders of the Eat. Learn. Play. Foundation, the Currys join Plezi Nutrition as investors and brand partners, putting their passion for health and wellness at the service of the company’s mission to inspire and encourage healthier habits in children.
Stephen Curry, father and basketball player who has played for the Golden State Warriors in the NBA since 2009, emphasizes the importance of a balanced diet for maintaining physical and mental resilience. Through this partnership, he hopes to not only inspire children to understand the importance of making healthy choices for an active lifestyle but also to spark curiosity to better understand nutrition and its importance to overall wellness. His wife Ayesha, entrepreneur, philanthropist, culinary innovator and mother, is passionate about changing food for kids. She is committed to giving children the experience of preparing and eating food that tastes good and is good for them.
“We’re so excited to welcome Stephen and Ayesha,” said Obama, co-founder and strategic partner of Plezi. “They are true role models. They’re extraordinary at what they do and how they go about their work-with creativity, integrity, and a whole lot of fun. Their commitment to bettering the lives of children and their dedication to promoting healthy lifestyles align perfectly with our vision for Plezi Nutrition. We can’t wait to team up with them to inspire the next generation towards healthier choices.”
Plezi Nutrition’s products, including the new Plezi Fizz and the original Plezi Fruit Drink, are designed to offer great taste without added sugar. They adjust kids’ palates to less sweetness while providing more of the important nutrients. The products are only available in the US at major retailers such as Target, Walmart, Sprouts, select Kroger stores and others.
Earlier this year, the brand secured actress Kristen Bell as an investor and brand partner.
