The NFL has signed a multi‑year licensing deal with Fear of God to create a luxury line of team and NFL shield apparel, introducing oversized, varsity‑inspired silhouettes celebrating both AFC and NFC franchises.
The National Football League announced on Dec. 8, 2025, a multi-year licensing collaboration with fashion house Fear of God, marking a strategic shift toward luxury-infused fan gear.
The inaugural collection features relaxed, oversized 1990s-inspired silhouettes – including varsity-style color-block jackets, heavyweight cotton jerseys, T‑shirts, and NFL New Era snapback caps – emblazoned with the NFL shield and logos from top franchises across both the AFC and NFC conferences.
Casey Collins, NFL Senior Vice President of Consumer Products and Licensing, said: “Fear of God resonates deeply with our growing fan base, who are fashion‑forward individuals and value design infused with simplicity.” Jerry Lorenzo, founder of Fear of God, added: “Fear of God and the NFL together embody a vision of unity within diversity…a uniquely American freedom, and one worthy of celebration.”
The collection is now available on fearofgod.com, NFLshop.com, Fanatics.com, and at select stadium stores.
About Fear of God
Founded by designer Jerry Lorenzo in Los Angeles, Fear of God is a luxury fashion label known for blending high-end craftsmanship with streetwear aesthetics. The brand has expanded into activewear and fanwear, creating crossover collections that merge sports culture with elevated fashion. Its Essentials line offers accessible athleisure staples, while collaborations with major sports leagues like the NBA and now the NFL position Fear of God as a key player in the growing convergence of sportswear and luxury fashion. By reimagining team apparel with oversized silhouettes and premium materials, Fear of God taps into a trend where sporting goods, lifestyle, and fashion intersect, appealing to consumers who value performance and style in equal measure.
