On, the Zurich-based premium sportswear company, announced the release of a limited-edition Cloudboom Strike LS in a White/Raspberry colorway, available starting Sept. 4 at select stores and specialty retailers. The model is part of On’s LightSpray technology platform, which debuted in July with the opening of the brand’s first dedicated facility in Zurich.
LightSpray, developed by On Labs, uses a robotic system to spray 1.5 kilometers of filament around a shoe last, creating a seamless upper in three minutes. The process reduces material waste and carbon emissions by up to 75 percent compared to previous On racing uppers and eliminates the need for laces.
To support the launch, On Labs mobile hubs will appear at the World Athletic Championships in Tokyo (Sept. 13–21) and the Berlin Marathon (Sept. 19–21). Visitors will have the opportunity to engage with the technology through live demos, try-ons, and panel discussions, alongside cultural programming that includes DJ sets and art installations.
