With the second chapter of its first global brand campaign in 10 years, “Forever. Faster. - See The Game Like We Do”, Puma is launching two offshoots of the campaign this summer during UEFA Euro 2024 and the Copa América 2024, in which the company tells the story of its best soccer athletes. The new chapter shows the importance of speed in soccer and beyond, as speed has always been Puma’s trademark.
When players are on the pitch, they only have a second to make a decision and react. This passion for speed is simply universal. “See the game like we do: Forever. Faster.” means seeing sport and sports culture differently and ultimately winning in a way that only the fastest can.
“We are dedicated to enhancing our brand’s presence through a comprehensive media strategy that blends traditional channels with innovative technologies to engage our consumers,” said Richard Teyssier, Vice President Brand and Marketing at Puma. ”Our efforts will specifically emphasize social media, leveraging our team of ambassadors and influencers. Additionally, we will explore new mechanisms to create exciting experiences.”
The “Forever. Faster. - See The Game Like We Do” Euro and Copa spin-offs launched on June 6 and will be used across the entire media mix, including social media, TV, PR, Out Of Home and Points of Sale, worldwide. Two films and supporting creative elements feature Jack Grealish, Antoine Griezmann, Christian Pulisic, Javier “Chicharito” Hernández, Kai Havertz, Memphis Depay, Neymar Jr. and Sergio Aguero. Later this year, Puma will present special brand videos and creative assets for the 2024 Summer Olympics.
