Basketball equipment brand Spalding has debuted a new multi-year global campaign dubbed “Always Building.” Through a series of motivating imagery and videos, the campaign seeks to inspire the next generation of athletes to be their best in sports and life.
The campaign highlights how sports help build a community that transcends outside of the courts. “It’s not just about promoting products; it’s about promoting a positive lifestyle that encourages young athletes to dream big, push boundaries, and redefine what’s possible in and out of the sports arena, said Matt Maresca, Senior Manager of Brand Communications at Spalding, adding that “always building isn’t a campaign, it’s a mentality.”
