Metro Brands Ltd., one of India’s leading footwear retailers, has appointed SW Network to oversee creative work for two of its marquee global brands: Fila and Foot Locker.
SW Network has been chosen by Metro Brands to manage creative duties for Fila and Foot Locker, signaling a push to strengthen brand engagement in India’s fast-growing athleisure and sneaker segments.
Dual mandate targets digital and cultural engagement
Under the mandate, SW Network will handle Fila’s digital creative strategy, targeting younger, style-conscious consumers through contemporary storytelling and interactive content. For Foot Locker, the agency will lead mainline creative campaigns, positioning the retailer as India’s go-to destination for sneaker culture and community-driven experiences.
The partnership reflects Metro Brands’ ambition to capitalize on the booming athleisure market, which continues to blur the lines between performance and lifestyle. “With the athleisure market on the rise, Metro Brands is focused on defining and leading this category,” said Meenakshi Samantaray, AVP Marketing, Sports Division at Metro Brands. Pranav Agarwal, co-founder of SW Network, added: “Our goal is to go beyond advertising and create work that connects with the community, sparks conversations, and inspires the next generation of trendsetters.”
About SW Network
SW Network is a creative and digital agency specializing in integrated brand campaigns, content strategy, and influencer engagement. Known for its work in lifestyle and youth-focused segments, the agency combines cultural insights with data-driven creativity to deliver campaigns that resonate across social platforms and experiential touchpoints. Its portfolio spans fashion, sports, and entertainment brands seeking to build authentic connections with next-generation consumers.
