Body Work, a fitness brand owned by Brazilian retailer Riachuelo, has unveiled the official jerseys of the Brazilian volleyball team for Paris 2024. The fabric blends two fiber technologies from The Lycra Company: 92 percent Coolmax EcoMade and 8 percent Lycra.
The Coolmax EcoMade fiber transports moisture away from the body to the fabric’s surface, where it evaporates. The branded fiber, developed by The Lycra Company, is made by converting textile waste from apparel manufacturers into fibers that offer comparable performance to virgin polyester. The Lycra fiber (8% content in the jerseys) helps keep athletes cool, dry and moving freely.
“While the silver medal-winning 1984 Brazilian volleyball team uniform was the main inspiration for the design of this jersey, we wanted the fabric to be cutting-edge and future-focused,” said Camila de Paula Souza, Style Manager at Body Work/Riachuelo. “This fabric is designed to provide comfort and is made from textile waste-a win for athletes and a win for the planet.”
In Brazil, the volleyball team’s jersey is available to consumers at riachuleo.com.
