During the Olympic summer, Nike is supporting its athletes at Paris 2024 with the Nike Athlete House, described as “a dedicated, holistic space for preparation, celebration, rest and recovery.” The Nike Athlete House offers a wide range of services for athletes: a pop-up Nike Sport Research Lab that delivers physical therapy and recovery services; a space offering barber, makeup, nail and tooth gem appointments; tranquility places to relax with family; and specialty areas where athletes can customize and fine-tune their style for the Olympic stage.
Athletes are offered dedicated apparel services, helping to modify and fit their uniforms as needed. Using digital tablets, they can enter prompts to the program (e.g., “Swoosh,” “flowers,” or “modern art”) and instantly get customized images that they can select to print on Nike apparel at the House, available in minutes.
