Bread & Butter, the three-day consumer-oriented style and culture festival held in Berlin, Germany, will expand this year to feature more than 40 brands, up from 25 at its first new-style session last year. Adidas, Converse, Fila, Nike, Puma, Reebok and Vans will be among the brands displaying their products at the next session of the consumer festival at Arena Berlin on Sept. 1-3. There will be more space, which will be partly used for interactive fashion shows. Consumers will be able to get exclusive products on the spot, based on the “See Now, Buy Now” spirit. Organized by Zalando, which bought the rights to the former trade show, the trend show attracted 20,000 people at its first consumer-facing session last year to see 25 labels display their wares in eight catwalk shows. 

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