Briko finished 2010 with a 20 percent increase in sales to €7 million. The increase is in line with the targets set by the B Holding, a company owned by the Boroli family, which took over the Italian firm in 2008. Briko achieved 65 percent of its revenues with winter products, such as apparel and eyewear for cross-country skiing, helmets and goggles for downhill skiing, and snowboard and cycling apparel. The remainder of the sales is generated by cycling helmets, eyewear and apparel designed for the summer season. Overall, cross-country and cycling apparel represents 30 percent of the turnover and the segment is scheduled to grow strongly. As previously reported, Briko has set up a subsidiary in the U.S. and is finding its way in China. The company says it is spending 20 percent of its revenues in research and development.

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