Jim Weber, who became president and CEO of Brooks Running in 2001, has written a book on his life journey and his career while running the formerly bankrupt company, which was acquired by Russell Athletic in 2004 and by Fruit of the Loom, owned by Berkshire Hathaway, in 2006. It become a full subsidiary of the private equity investment company in 2012. The book outlines six lessons that Weber learnt along his path, giving a key to “building a purpose-driven brand that is oriented around customer obsession, building trust, competing with heart, and having fun along the way,” as described on the author’s website. Called Running wit Purpose: How Brooks Outpaced Goliath Competitors to Lead the Pack, the book will go on sale on Apr. 26. It is available now for pre-orders from Weber’s website, jimweber.org. All the profits from the book will be donated to under-resourced high school running programs.
