Dan Sheridan, who has worked for Brooks Running for 24 years and is well respected in the running shoe industry, has been promoted to president and chief operating officer. In a separate executive promotion at Brooks Running, Matt Dodge, who has led the brand to record growth in the EMEA in recent years, is named vice president and managing director for Brooks International. Both positions are new, said a company spokesman. The two executives are extending their current responsibilities to accompany that company’s strong growth.
Sheridan’s formal appointment comes days after the Seattle-based company reported a 31 percent increase in 2021 revenues to $1.11 billion. He will work with the company’s CEO, Jim Weber. Sheridan’s role will broaden to include finance, strategic planning, legal and risk management focus besides his existing responsibilities for supply chain/operations, IT and digital functions. “Dan will provide direction and guidance across the enterprise with a specific focus on scaling Brooks’ unique business model, brand, and culture around the world,” commented Weber.
Dodge took charge of EMEA in 2018 after working for Brooks in Seattle as associate general counsel and then as general counsel and vice president of global human relations. In that position, Dodge was credited with developing an efficient selective distribution strategy for the brand worldwide.
